Purrfectly Yappy is the online shopping site of Pet Subjects. We are best known as the publishers of Dogs Today, the glossy monthly magazine for everyone who loves dogs. As a magazine that has spent the last 20 years campaigning hard to make things better for our best friends, we know better than most what makes our dogs tick. Just as Dogs Today aims to improve canine health and welfare and encourage positive training methods, Purrfectly Yappy can guarantee that you will only be offered products which follow the ethos of the magazine.

This means that from your first purchase from this site, you have the peace of mind that comes with the endorsement of our established and ethical magazine.